The Power of Unifying Storytelling and Analytics

The art of storytelling can increase the effectiveness of corporate communication

Imagine you’re an analytics manager at a large organization who has been asked to present industry and marketing insights at the C-suite’s annual strategy meeting. You’re thrilled to have the opportunity to become a trusted adviser, but you’re unclear how to design the presentation given such limited direction. Your first instinct might be to do the following:

  1. Pull data