Warning: This post contains spoilers for Christopher Nolan’s ‘Tenet’. The goal of this post is to provide a framework to understand the physics that Tenet is based on, thus allowing you to analyze scenes for yourself. I don’t represent that all of the applications of the physics in Tenet are scientifically accurate.

Complaints of Christoper Nolan are that his films are quixotic. That criticism misses the mark; the garadiose nature of his films are meant to inspire deep feeling, reflection and multiple viewings. Each viewing reveals more to the spectator. …


This is a good time for a disclaimer: You do not need any background in chemistry, physics or any other science related field to understand entropy.

Most people don’t think this is true because upon Google-ing, “what is entropy”, you typically get responses like this:

In statistical mechanics, entropy is an extensive property of a thermodynamic system. It is closely related to the number Ω of microscopic configurations that are consistent with the macroscopic quantities that characterize the system.

Imagine saying that to someone who asked you that question…

It’s true that entropy is related to the second law of…

The art of storytelling can increase the effectiveness of corporate communication

Imagine you’re an analytics manager at a large organization who has been asked to present industry and marketing insights at the C-suite’s annual strategy meeting. You’re thrilled to have the opportunity to become a trusted adviser, but you’re unclear how to design the presentation given such limited direction. Your first instinct might be to do the following:

  1. Pull data
  2. Look for insights
  3. Open PowerPoint
  4. Insert insights
  5. Present

If your insights are sound and reliable, what’s wrong with this approach? Very likely you’ll produce a “data dump” — information overload with no cohesive or coherent message — which diminishes your ability…

How do you measure time?

It’s a simple enough question: look at a watch, clock or cell phone. But how do those devices keep track of seconds and ensure that each second is the exact same amount of time?

There’s a long and interesting history for how humans answered this question over the last ~2,000 years. But this story starts in 1895 when Simon Newcomb published a book called, “Newcomb’s Table of the Sun” which mathematically calculated the Earth’s position relative to other celestial bodies in the universe.

In 1956, The International Astronomical Union realized that the accuracy of the…

By the end of 2019 over 83% of Americans will own an internet connected smartphone¹. While there aren’t any official numbers, it’s safe to say that only a fraction of those smartphone owners actually know how their device works. It’s hard to describe how you’re connected to the internet, or why you’re able to hold a conversation on your cell phone while you’re walking around. This is all for good reason. It’s insanely complicated.

However, with some baseline knowledge you can demystify the invisible workings on your device. This is not only helpful for a quip at a dinner party…

Quantum mechanics, computing and cryptography has gained popularity due to the seemingly odd physics that governs the fundamental particles of the world. This has led to a sustained, incremental increase in popularity of ‘quantum’ based topics worldwide.

Searches for quantum computing on Google over time
Searches for quantum computing on Google over time
Source: Google Trends 2019

However, this increased popularity has led to a dis-proportional increase in click bait or down right factually inaccurate headlines.

Muhammad Yunus defines a social business as “cause — driven”. He clarifies that he is not opposed to businesses making profit so long as the profit stays with the company and the owners do not take a larger profit than the amount of their investment. The purpose of the investment is purely to achieve a social objective through the operation of the company. In this model no personal gain is desired or achieved by the investors.

Grameen Creative Labs have clearly demonstrated that this model has value:

They have done a phenomenal job of orienting their organization around identifying social…


“What I am going to tell you about is what we teach our physics students in the third or fourth year of graduate school — and you think I’m going to explain it to you so you can understand it? No, you’re not going to be able to understand it. Why, then, am I going to bother you

with all this? Why are you going to sit here all this time, when you won’t be able to understand what I am going to say? It is my task to convince you not to turn away because you don’t understand it…

On may 2nd Stephen Hawking’s final paper was released after his death a few months earlier. The paper’s name, “A Smooth Exit from Eternal Inflation?” Takes on the idea of a multiverse — so obviously there’s been a lot of attention. Hawking is undoubtedly one of the top 5 minds of all time when it comes to astrophysics. However, that doesn’t mean that his latest paper deserves to be heralded as ‘solving the multiverse paradox’. So it’s time to examine Hawking’s latest paper and try to shed some on light on whether or not we should care about it.


Global expansion is one of the growth tactics that every business will examine at one point. But before you tie up your capital or dedicate resources to an international expansion project you should have concrete answers to the following questions:

  1. Is there an idiosyncratic fit?

This is a great starting point; if there isn’t a specific market with a defined market need there’s no point in carrying on. Finding a defined market is essential, especially if you are a new brand. …

Rich Mazzola

Space nerd. Looking to translate complex systems into digestible ideas. Storytelling is underrated. Would prefer to be outside.

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